The Five and Dime

Everyone wants their website to be one of the top listed results when people “Google” a phrase. There are workshops and seminars where you can spend thousands of dollars to learn about Search Engine Optimization (SEO). There are groups out there that will guarantee top placement on search engines if you hire them. Others will submit your web information for you to hundreds of different search engines. So what is the story on SEO and are any of these worth the money for your company?

First of all, let’s make sure everyone understands what SEO is exactly. Search Engine Optimization is anything you do to create or add features to your website to get higher rankings on search engines. And of course, search engines are the websites where you look up information online to find other websites that have the information that you are looking for. The most commonly used search engines are Google and Yahoo.

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