The Five and Dime

where Randy adds his two cents worth

The Five and Dime

Archive for February 22nd, 2009

The Ad Diner Is Now Open

What is the Ad Diner? It is a new way for small businesses to acquire creative advertising, including TV, radio, print, direct mail, billboards.

The business goes to the site, picks their industry category, reviews the ads on the site, and if they like an ad or campaign, they make the purchase. The Ad Diner will then take their logo and their information and customize the ads to work in their market.

The idea is simple: an ad that works in Peoria would probably work just as well for a similar business in Jacksonville, or Chattanooga, or San Jose. The ads are sold to non-competing businesses in different markets, and licensed for one year.

(more…)