Archive for December 1st, 2009
New FTC Guides affect what you can say in your ads
Today the Federal Trade Commission is adopting revised Guides Concerning the Use of Endorsements and Testimonials in Advertising.
The new guidelines talk about celebrity endorsements, blogging endorsements, use of testimonials in general (including non-celebrities), and sponsored testing.
On the FTC website is a pdf document that you can read about it (81 pages), see the link at the bottom of this article. I’ve pulled out and summarized some components here that I think are of interest to advertisers and ad creators.
You are currently browsing the The Five and Dime blog archives for the day Tuesday, December 1st, 2009.