Stating the obvious, part 2
The dog house in front of Companion Animal Care in Fond du Lac.
(This is part two of a series. Part one can be read here.)
We’re currently working with an animal hospital in Fond du Lac. One of their problems is awareness. We’re addressing part of that awareness problem with some innovative marketing programs that are literally getting prospects to walk in the door. But one of their problems is that people don’t know where they are located, even though they’ve been located on a very recognizable street for many years. (And Fond du Lac isn’t that big of a place.)
Their monument sign was fine and out near the street where it could be seen easily. Do they need more signage or something different?
I suggested creating a landmark out front that people would notice. We narrowed it down to two different ideas. A pond with a large sculpture of a dog peeing into the pond (you know, a dog version of the cherub statue peeing fountain.) Or building a structure. The structure won out. And what would that structure be? Well a dog house, of course.
They had already hired a talented artist, Therese Randall, to paint murals in their building. She returned to turn the dog house into a piece of illustrative art. Now if anyone asks them for directions, they can say they are “in the place with the big yellow doghouse out front.”
Tags: Business Story, Stating the Obvious
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