The Five and Dime

This commercial we created for Verona Vision Care uses still photos of their staff and customers trying on different frames. We then animated the still photos to create the visual effect. Pretty simple idea, but sometimes the simple ideas are the most effective.

The frame show was advertised with localized cable TV one week prior to the show, radio a couple days before, minimal print, posters on location and an email blast. We visited them at the end of the day and they were still busy with customers past the advertised closing time. We heard from the owners that it had been busy non-stop from the time they opened until the time they closed.