The Five and Dime

Logos and business cards selected for upcoming books

The Gunter Agency’s work has been selected for two upcoming books, one on logo design and the other on business card design. The books are put together by David Carter, who has over 100 design industry books to his credit. Mr. Carter has decided that all of his upcoming books will be e-books. The titles are simply LOGOS1 and BUSINESS CARDS 1.

Works from our agency includes logos for The Ad Diner, Forward Theater, Capital Wealth Advisory Group Foundation, Madison Youth Performing Arts Foundation, Ray’s Barber Shop and Precision Tool & Service.

For the business card book, works includes cards for Libris Codex, Forward Theater, Ray’z Barber Shop and Precision Tool & Service.

John Krull (former employee and all around good guy) did the MYPAF logo. Dave Kizer did a 3-D version of the Ad Diner logo that was selected (needing to put that graphic up here.) Otherwise all of the other work was done by Trevor Gunter or myself.

The Gunter Agency has been included in numerous industry “best of” books and periodicals. If you look up “Gunter Advertising” on Amazon, you can find a few of them.

New Borbello's Pizza Box Design

A common trend in the retail world is “clean stores”. A clean store limits or completely eliminates the signage and displays provided from manufacturers. All of the stand-ups, clings, banners, shelf talkers, inflatables, and anything else that tries to get your attention in the store aisles are disappearing. The reason is stores are trying to control their environment.

Many retail marketings subscribe to the philosophy that the most important action in to influencing the buying decision is to make an impression right before the purchase is made. Remember, just because someone walks in the store with the idea to purchase one brand or product, it doesn’t necessarily mean that they will walk out of the store with that brand or product. The “last chance” to alter the decision is right there in the store.

(more…)