The Five and Dime

Had a meeting this last week with another marketing person and saw that he had many similar books on his reading shelf that I have on mine. He recommended the new book from James Collins, Great by Choice. We’ve both read Mr. Collins’ earlier book, Good to Great, and recommend it. (Well actually I had it read to me listening to it as a book on CD in the car.)

I thought I’d put some of my favorite business and marketing books in this post. I’ll add to it later, I’ve literally read hundreds of business books and the good people at the local library know me by name.

Good to Great by James Collins

Jim Collins analyzes companies that have taken their companies from good (average results) to great (exceeding profits of their competitors) and sustained it over fifteen years (long enough to show it wasn’t a fluke.) He compares the selected companies with similarly sized competitors in each industry and analyzed the differences. The findings, the traits or “DNA” that were identified in all the “great” companies, were then conveyed as a potential road map for success.

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