Posts Tagged ‘Helpful Info’
About RSS
The Guest Author for this post is Trevor Gunter. Trevor manages the web components of our businesses and is the de facto IT person for our companies, as well as playing an important role in the creative department.
We’ve recently added RSS feeds to the ad listings on the Ad Diner. This is a great feature for visitors who use RSS and want to keep an eye on new offerings, but only a small fraction of internet users actually know what RSS is. If you aren’t familiar with it though, it’s worth taking the time to give it a try. It might dramatically change the way you use the web.
High Definition Video (White Paper)
By now everybody has heard of HD video and many people have gone out and purchased that big LCD or plasma HD television for their home or office. Yet, many people don’t really know the difference between SD (480i), ED (480p), and HD (720p, 1080i and 1080p.)
On the business side, people who use video are wondering about HD and how to make it work in their television commercials, on their website, and for long-format video.
Resolution Basics
Most people understand that better picture quality is primarily created by more lines of resolution. (We’ll explain lines of resolution later on.) But there’s more to the story than just that.
There are actually two resolutions that come into play with HD. There is the source resolution–where the video is coming from (cable, broadcast, DVD, BluRay, etc.) And then there is also the monitor’s resolution.
(Please note, when we refer to monitor, you can substitute the word TV. When we’re talking about resolution, there is no difference.)
Google Analytics
Want a good way to check traffic counts on your website? Check out Google Analytics, a free service from Google. Look it up under the business section of the Google website.
By putting a few lines of code on your website, you can call up web statistics about your site at any time. It will break down traffic patterns, where people are coming from, and general numbers of people visiting. Not bad for free. (If you need help setting it up, give us a call.)