Posts Tagged ‘Recession’
Outsourcing to Ad Agencies
A recent New York Post article shares that many ad agencies are taking on new roles for their clients, bringing in work that in the past was performed by the company’s internal marketing, advertising and PR team. With uncertainty about whether the economy is rebounding or not, plus the costs involved with hiring and employing new people, these companies are turning to outsourcing work to their ad agencies instead of hiring new employees. This gives them more flexibility to change directions later while saving money now.
One agency mentioned that a good portion of their growth has been in digital, search and analytics.
Our agency is seeing more of this type of work too. Although we build websites that are easily managed by our clients and are proponents of enabling our clients to perform many of the updating and maintenance type tasks, we’re finding many of them simply prefer that we do that maintenance and analytic analysis for them. We’re also offering more retainer-based programs where we help with public relations and social media on a consistent basis.
Growing your business in a recession
The sun is shining and the birds are singing this morning. The daffodils are poking out of the ground. Soon the grass will be growing, which is why I was working on my lawnmower last night getting it ready. All in all, spring is here.
Nature doesn’t know we are in a recession.
It just keeps doing what it always does. No matter how much we worry about money, the news, and everything else in the world, nature just keeps coming back.
Now I’m not saying we shouldn’t address money concerns, the news, and everything else. (Especially how we treat mother earth, we can’t expect nature to keep coming back if we abuse it.) What I am saying is that all the worry about money is man made.
Yes, recession is a man-made invention.